The team

Proud to be a G2 team member


Bert Groeneveld, CEO



Bert is the founder of G2 Speech. He established the company in 1998. He is passionate about satisfying customers, user experience and delivering the best possible solution.

Henry Gallagher, MD


Managing Director

Henry joined Dictaphone Co Ltd in 1989 and has been in the voice solutions market since. Dealing both with private and public industry he has gained an in-depth knowledge in the delivery of workflow solutions through voice driven products.

Bas Jansen, CTO



Bas joined G2 Speech in 2000 as a Software Engineer. He is end-responsible for research and development, product management, IT, project implementations and service. He is always researching the latest innovative technologies and implementing these in our products. He's been involved in many implementation projects, and is very experienced in integrating our solutions into the customers way of working.

In his personal life Bas enjoys riding his motorbike. He also likes spending time outdoors with his kids - combining the opportunity to practice his photography skills.

Jeroen van Laarhoven | Business Development Manager | G2 Speech



Jeroen, our CCO, joined G2 Speech as a Junior Project Manager. During the last 17 years he has seen the company develop and grow. He has experience operating from both a project and sales perspective. He has a solid understanding of our markets across Europe.

In his spare time Jeroen likes to watch and play football. He's also the trainer/coach at his sons football team.



James Stapleton, Director of Customer Strategy


Director of Customer Strategy

James joined G2 Speech in 2004, when we first directly entered the UK and Irish markets and has been working in the healthcare industry for over 15 years. He now oversees customer strategy and engages with our customers to ensure they realise the benefits of our solutions and aligns the appropriate solutions to our customer goals. He is committed to delivering value to our customers and is passionate about how IT solutions can improve the way we work and live.

He also holds a master’s degree in Electronic Engineering and enjoys many sports, including football, tennis and snowboarding.

GEMMA SANDFORD (currently on mat leave)

Director of Marketing and Communications

Gemma joined G2 Speech in 2013 to head up marketing and communications in the UK and Ireland. She now oversees marketing and communications across the company. She has an abundance of experience in the field and has worked in the healthcare industry for over 10 years.

In her spare time Gemma enjoys spending time with her family including her two little boys and cockapoo, Poppy! When she finds the time she also enjoys baking and games.

Michael Spink, PMO Manager (UK & IE)


Project Management Office Manager (UK & IRE)

Michael joined G2 Speech in 2013 as a member of our UK and IRE Sales Team. Since then, Michael came to oversee the UK and IRE Sales Team before making the transition to Project Delivery. For the last three years, Michael has successfully overseen the delivery of projects into the UK and IRE healthcare sector. As Project Management Office (PMO) Manager, Michael is focused on ensuring the professional and effective delivery of projects with successful benefit realisation.

In his spare time, Michael enjoys spending time with his young family and running.


James O'Sullivan, Area Manager - Ireland


Area Manager - Ireland

James was appointed Area Manager for Ireland in 2008 and is committed to ensuring G2 Speech delivers the best possible solutions to our customers. Prior to G2 Speech, James was the Regional Sales Manager for Dictaphone before setting up Dictation Direct in 1996 (which later became part of G2 Speech in 2005). James has a diploma in Marketing from the Marketing Institute of Ireland.


Business Development Manager

Bijan Azar has over 20 years within technology solutions helping customers devise and develop solutions that deliver on ROI. Within this time he has worked in private and public sectors delivering the best solution on time and within budget. At G2 Speech Bijan works with our clients, current and new, to offer the best fit depending on their requirements and ensure that the experience is the best it possibly can be.


Commercial Support Officer

Eve joined G2 Speech in 2017 as a Commercial Support Officer, where she coordinates and manages all of the company’s responses to bids. Eve has a wealth of experience working within the healthcare sector, both public and private.

In her spare time, Eve enjoys learning to play (badly!) the electric guitar, going for walks in the Yorkshire countryside and being involved with her church. In addition to English, Eve speaks fluent French.



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